Introduction to Store Report

[1] Statistics principle: the order data of the day can only be viewed the next day

[2] Statistics based on:

• Shopee: COD orders are based on creation time, Pre Paid orders are based on payment time;
• Other Platforms: Order creation time

Introduction

1. Total Orders: total order quantity (including orders cancelled after payment and orders that have been refunded)

2. Total Order Sales: The total amount of the order that should be paid for the order (including shipping costs, including orders cancelled after payment and orders that have been refunded, without deducting platform transaction fees. Does not include orders cancelled without payment.)

3. Total Product Sales: Only the price after deducting product discounts is calculated, excluding shipping fees and other fees.

4. Valid Orders: Total Orders - Cancelled Orders

5. Valid Order Sales: Total Order Sales - canceled order amount

6. Refund Order Amount: actual amount that has been refunded to customers

7. Customers: the total number of customers placing orders, counted by buyer ID (if two orders are placed with the same ID, only one customer is counted)

8. Sales per Customer: the average amount of goods purchased by customers (Sales/Customers)

9. Refunds, Refund Orders, Refund Customers

Which day the refund occurs, then the refunded order's data will be counted to that day. (For example, if the order was paid on a certain day last year, but the refund is requested today, then the refund of the order will be counted in today's data)

💡 Notes:

1. Partially refunded orders are included in both the count of refunded orders and the total refund amount, and the refund amount will only account for the refunded product.
2. Orders that are refunded after payment will be included in Total Sales and Total Orders, but excluded from Valid Sales and Valid Orders.

10. Cancel Orders: the total number of orders that have been paid but cancelled.

11. Cancelled Order Amount: the total amount of orders that have been paid but cancelled.

Data before Dec. 10, 2021, which day the cancelation occurs, then the canceled order's data will be counted to that cancelled day.
Data since Dec. 10, 2021, the canceled order's data will be counted to when this order is created (for COD) / paid (for Prepaid).