Introduction to Business Analysis Report

• Efficient Integrated Analysis — Break free from the limitations of switching between multiple reports. Time Trend, Period Statistics, and Store Monitor are unified into a single interface, significantly shortening your analysis workflow.
• Real-Time Profit Estimation — Based on buyer order data, gross profit and gross margin are estimated in real time, giving you a clear picture of business health before orders are settled.
• Unified Multi-Platform View — One-stop coverage across Shopee, TikTok, and Lazada — the three major e-commerce platforms — with support for cross-platform and multi-store consolidated or comparative analysis.

• You can filter by platform (Shopee, Lazada, or TikTok), by individual store or store group, and by date range — currently based on confirmed order date only.
• You can also choose to view data in selected currency, and control how TikTok Sample Orders and Marketing Orders are counted — choosing to include them, exclude them, or view them in isolation.

1. Time Trend

The Time Trend module covers five business categories — Sales Performance, Revenue Estimation, Cancelled Orders, Refunded Orders, and Product Subsidies — broken down into 37 core metrics in total. By default, 12 commonly used metrics are displayed, but you can fully customize which metrics appear and pin the ones most relevant to you.



The module supports two comparison modes:

• In Metric Comparison mode, you can click on any metric name to add it to the line chart, with up to five metrics displayed simultaneously for side-by-side comparison.

• In Period Comparison mode, you can track a single metric across daily, weekly, or monthly intervals — viewing day-over-day, week-over-week, or month-over-month changes to understand longitudinal trends over time.

2. Period Statistics

The Period Statistics module aggregates order-related data either by day, week or month. When viewing monthly aggregations, you can drill down to see the underlying daily breakdown. A period-over-period comparison toggle is available and can be enabled as needed (disabled by default). Data can be exported in both daily and monthly formats.

3. Store Monitor

The Store Monitor module aggregates order-related data by store or by store group. When viewing by store group, you can drill down to see performance at the individual store level. Its overall capabilities are largely consistent with Period Statistics, but with a stronger emphasis on store-level comparison and monitoring.

Metric Definitions